Lorem ipsum is a standard placeholder or dummy text widely used in graphic design, publishing, and web development to preview layouts and visual structure. By utilizing a scrambled, nonsensical variation of Latin, it mimics the natural distribution of letters and sentence lengths of real English without providing readable content that might distract a viewer from the design elements like typography, spacing, and formatting.

The passage is traditionally derived from Marcus Tullius Cicero's 1st-century BC philosophical treatise De finibus bonorum et malorum (The Ends of Good and Evil), specifically a discourse on hedonism. The opening phrase itself, "Lorem ipsum," is a truncation of dolorem ipsum, which translates to "pain itself". It has been a printing standard since roughly the 1500s and gained modern digital ubiquity in the 1980.